What can ZIP Code Download do for your business? (Part 3 of 5)

Identify Customer Demographics

How many different ways do we use ZIP Codes? I can probably name several hundred. One of the most valuable ways is used by a government agency called - The US Census Bureau.

These guys keep demographic information on everyone in the United States. Once every 10 years, they publish their findings.

Now, if you have a product, you probably gather, among other things, ZIP Codes at the time of sale. You've probably noticed that your product sells better in certain ZIP Codes.

This is because people who live in a ZIP Code tend to have similar demographics. Case in point, Los Angeles versus Nebraska. These two US locations have different demographics, wouldn't you say?

To identify your customers, all you really need to do is run your customer lists against the ZIP Code database (to find out where the ZIP Codes are) and then look at your data.

If you sell more in Nebraska, then say, Los Angeles, you know your customer base and you can now target them more effectively AND you can also figure out why people in Los Angeles don't buy your product.

Can you believe it? Something as simple as a ZIP Code database can help you identify your customers. Click here to learn more...

(This is the third of 5 different reasons that our ZIP Code Download service will help you to improve your business.  Be sure to catch all of them.)