Monday, April 11, 2011

What can ZIP Code Download do for your business? (Part 2 of 5)

Increase Qualified Leads
Let's take a moment and analyze what a lead is. A lead can be qualified as a person who is interested in "purchasing" something. Someone who is trying to make up their mind.
What helps a person make up their mind is information. This is where "copywriting" or "marketing copy" comes into play because it's fact-filled, yet fun to read. But first and foremost it's connecting a consumer to the information.
Ever read the phone book for fun? Neither do we. Then why do you use it? You're looking for information. Therefore, your primary goal should be to help the consumer find the information he or she is looking for.
That's where a ZIP Code Database comes into play. Since almost everything is built to be "tied-in" to ZIP Codes, if you allow your users to find the information they need by typing in a ZIP Code, you'll spark more interest and generate more qualified leads...and then...sales.
All because of a simple list of ZIP Codes...who would have thought?!

(This is the second of 5 different reasons that our ZIP Code Download service will help you to improve your business.  Be sure to catch all of them.)
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